How Research Leaders Can Play a Bigger Role in an Insight-Driven Business
Insight-driven companies are setting the pace of business today. According to Forrester, this new class of companies is growing faster than the average global GDP. Collectively, they are set to make...
View ArticleReplacing Boxplots and Histograms, with Rugs, Violins & Bean Plots
Introductory stats courses teach about histograms and box plots. Three more recent visualizations – rugs, violins, and bean plots – are often superior. In this post I explain the strengths and...
View ArticleThe Power of Actionable Analytics: Where is the Value in Real World Data?
When I think about traditional market research, I picture 10 people sitting around a table answering questions, eating M&M’s, and being watched through a one-way mirror. I also picture two expert...
View ArticleAI: Overhyped and Misunderstood? Artificial Intelligence Delivers Real World...
Artificial intelligence empowers marketers and insights professionals like never before. The seamless combination of disparate and observed customer data points, often at the scale of billions of daily...
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Less Is More
This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Tara Beard-Knowland will be speaking at IIeX Europe 2019...
View ArticleFinal Thoughts on GRIT
Editor’s Note: As a companion to the previews of key findings from the GRIT Report that we presented in the Blog before the report launch, we thought we would present Gregg Archibald’s wrap-up, where...
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Tom H.C. Anderson of OdinAnswers on Why Text Analytics Isn’t Enough
Tom H.C. Anderson of Anderson Analytics/OdinText/NGMR fame is perhaps best known as a tireless advocate and innovator of the use of text analytics for insight generation. I’ve known Tom for a decade...
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Market Leaders Deep Dive: Data & Analytics
Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top...
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Market Leaders Deep Dive: Final Thoughts
Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top...
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Data And Oil
I am a data scientist and first heard “data is the new oil” nearly fifteen years ago. But oil is useless unless we know what to do with it. I take the position that there are no “natural” resources....
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